Capture data from all signals, unify & refine in an omnichannel approach to ensure precise and relevant data.
Collect any kind of activity performed on all your channels: user browsing activities, purchases, areas of interest… Whatever significant action for algorithms to learn, our platform can capture in real-time.
Import all your items: content, products, commercial offers... We analyze all the features to leverage your data. We merge your multiple item feeds in one centralized item catalog, ready for you to create advanced personalization scenarios.
We can retrieve user segments and attributes. Connect your DMP and/or CRM to enrich knowledge of each of your customers. Our advanced cookie matching and user reconciliation functionality helps you create omnichannel user experiences.
Ensure relevant data through automatic massive cleaning actions.
The data collected is automatically cleaned to remove unsuitable data according to set parameters, such as bots or irrelevant traffic.
The clean and relevant data is then available in a data pipeline that can feed in real-time your algorithms, AI models and your analytic tools.
Easily enrich and consolidate your data with a set of available tools, helping you optimize your product and user data feeds.
- Product segmentation
- Custom scoring
- Profile Segmentation
Support teams in creating new product segments.
Automatically convert all the attributes and characteristics of your data feed into labels and manage them on our platform.
Create complex rules to precisely qualify, organize and enrich each product and create product segments.
The more accurate information is provided, the easier it will be to refine personalization strategies.